Client Overview

States at the Center (STAC) is a nonprofit organization dedicated to strengthening democracy at the state and local levels. STAC supports grassroots and regional partners with strategic expertise and adaptable resources, working to build trust in democratic institutions and processes.

Challenges

As a new organization, STAC needed a comprehensive brand identity and a web presence that would establish credibility, communicate their mission clearly, and serve as a hub for engaging partners and stakeholders.

Solutions

Square Lightning developed a complete brand identity for STAC, balancing trust and innovation across its visual and messaging systems. We also designed and built their inaugural website—an intuitive, content-forward platform that highlights their services, values, and expanding network.

Outcomes

The new brand and website enabled STAC to confidently launch in a complex advocacy and fundraising environment. With a strong digital foundation, STAC secured initial funding, engaged collaborators, and gained traction with national partners working to defend democracy.