Russell Estes Russell Estes

Beyond Giving Tuesday: Harnessing the Power of Design for Nonprofit Fundraising

Giving Tuesday is a powerful fundraising tool for most nonprofits, but making donors aware of your work and your mission is a year-round affair. Design is one of your most critical tools for driving donations consistently and keeping your nonprofit in the hearts and minds of your supporters. Here are a few suggestions that often get overlooked, especially when the development team is doing double duty.

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Russell Estes Russell Estes

A Guide to Creating Scroll-Stopping Social Media Images for Nonprofits

When the right people find your profile, they are going to see an established, confident nonprofit that believes in its mission and puts care into its communications. Those people become your people—your cheerleaders, your advocates, and your base. Here's your guide to creating social media images that make people stop scrolling—or stay on your page when they find you—engage with your content and share your posts for maximum impact.

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Adrienne van der Valk Adrienne van der Valk

Social Media Planning and Design for Nonprofit Impact

A one-size-fits-all approach to content strategy doesn't fit most nonprofit organizations. While traditional content pillars work seamlessly for retail or commercial brands, nonprofits require a different playbook. But that doesn’t mean planning has to be hard. In this post, we’ll reimagine content pillars for nonprofits and introduce some key principles when planning and designing for nonprofit social media

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