Client Overview

KM Strategies Group (KMSG) is a values-driven consultancy that exemplifies equity, inclusion, and belonging. As an LGBT-owned and operated business led by a first-generation college graduate, KMSG leads 90 percent of client projects with women and people of color, bringing bold, inclusive leadership to its strategic advising.

Challenges

KMSG needed a rebrand that aligned its visual identity with the strength of its mission and leadership style—confident, accessible, and human-centered.

Solutions

We led a soft rebranding process for KMSG, developing a refreshed identity and a suite of flexible, on-brand materials including presentation templates, case study formats, and social media assets. The new brand communicates clarity, consistency, and bold purpose across all client engagements.

Outcomes

The rebrand helped KMSG elevate its public presence, deepen client relationships, and pursue larger, more visible opportunities. With a confident new identity, KMSG is better positioned to lead transformative work with partners committed to equity and justice.