Client Overview

Hallmark Aviation is the leading provider of customer service and flight operations support across major U.S. airports, known for delivering exceptional experiences in the aviation industry.

Challenges

Hallmark needed an updated website that reflects its professionalism, modernizes its digital presence, and better communicates its unique value to partners and clients.

Solutions

Square Lightning led the creative direction and technical implementation for a full website redesign, brand refresh, and new style guide. We created original digital artwork, conducted a photoshoot at LAX, and developed an interactive headless website experience—built in Sanity.io—including a dynamic location map and multiple integrations to support job seekers and Hallmark employees.

Outcomes

The new website, rebrand, and custom assets have positioned Hallmark to lead in a highly competitive sector. With improved visuals and UX, the organization can now better engage stakeholders and reinforce its reputation as a leader in aviation services.