Girl Rising

Client Overview

Girl Rising is a global nonprofit that uses storytelling to shift cultural norms and promote girls’ education and gender equity around the world.

Challenges

After a decade of impact, Girl Rising needed a brand refresh that honored its storytelling roots while supporting its growth into new programs and partnerships. They wanted to inspire funders, educators, and youth leaders to see themselves as part of a global movement and felt their original branding was holding them back.

Solutions

In collaboration with illustrator Valerie Downes, we redesigned Girl Rising to make it more dynamic, modern, and colorful. The shape and motion of the logo both highlight Girl Rising’s global impact while still maintaining the original bird motif. We also created a sub-brand for Future Rising, which focuses on lifting up girls as agents of change in the fight against climate change.

Outcomes

The new branding supports deeper engagement across sectors—education, philanthropy, and youth organizing—and positions Girl Rising for its next decade of impact.