Client Overview

Zeta Charter Schools deliver high-quality, free Pre-K to 8th-grade education across Upper Manhattan, Queens, and the Bronx. Their mission centers on academic rigor, innovation, and joyful learning for all students.

Challenges

Zeta needed eye-catching, brand-aligned design support for a series of recruitment and public awareness campaigns. Their communications needed to be visually compelling while adhering to kid- and family-friendly brand guidelines across print, web, and social platforms.

Solutions

Square Lightning developed the visual identity for Zeta’s Write Your Story at Zeta recruitment campaign and designed a suite of collateral, including one-pagers, social assets, digital banners, and print-ready materials. We provided multiple visual directions, refined assets for LinkedIn, Facebook, and Instagram, and continued supporting Zeta in designing campaigns, holiday cards, and bus ads.

Outcomes

Our ongoing collaboration has helped Zeta maintain a consistent, professional visual presence across channels, driving stronger talent and student recruitment, greater visibility, and deeper alignment with its mission to transform public education.